Purpose Driven Brands

Purpose-driven brands are companies that prioritize making a positive impact on society and the environment alongside generating profits. These brands, such as Warby Parker and TOMS, are redefining the role of business in society by integrating social and environmental responsibility into their core mission and values. By doing so, they attract customers who share their values and create a loyal community around their brand. According to a study by [[conecomm|Cone Communications]], 87% of consumers would purchase a product because a company supported an issue they care about.